9thAugust, 1992, a new horizon ushered in the sky of Bengal and Calcuttans woke up to a new Bengali daily, Sangbad Pratidin which was founded by renowned Bengali industrialist Mr. Swapan Sadhan Bose (fondly known as ‘Tutuda’). Today, Sangbad Pratidin, adhering to the standardised global size, is the fastest growing, multi edition modern generation Bengali Daily that is simultaneously published from Kolkata, Barjora (South Bengal) & Siliguri (North Bengal).
Sangbad Pratidin can rightfully claim to be the only newspaper that authentically reflects the changing face of Bengal. It reaches out to those modern and contemporary Bengalis who - in their quest to keep pace with the changing times - are looking beyond the old tradition.
Irrespective of various obstacles and steep competition in its journey, Sangbad Pratidin - over the last nineteen eventful and colourful years - has always retained its credential as an eponym of neutrality and rationality reflecting our nation and society. . The anti-establishment stands and sharp penetration on issues and current affair and correct prediction with smart presentation are the strengths of the daily. This daily has always socially stood in favour of the truth and fought against injustice. In its pursuit of serving truth to people, Sangbad Pratidin – with its single point agenda to stand by it readers - has always lived up to popular adage “Newspaper is the backbone of a nation which acts as a mirror in the society”.
In the nineteen years of its journey, Sangbad Pratidin has proved to be an innovative, dynamic, result oriented daily newspaper and one of the more cost effective media vehicles to have captured the imagination of readers in the entire West Bengal. Having a circulation of 3,06,337 copies (ABC July Dec `2010) and readership of 10 lac + (IRS `2010 Q4) are the figures which speak in favour of the above mentioned claim. Though, equally liked by everyone, it is a youth centric daily which is meant for aspiring readers.
Along with the main edition, Sangbad Pratidin – every week between Monday and Friday - publishes an exclusive city page, “Mahanagar” that acts as a value addition to its readers.
Another important reason that can be attributed to Sangbad Pratidin’s growth in popularity is its ‘news coverage’ across diverse sections of everyday events. In order to elucidate the said, Sangbad Pratidin has several properties which cater to reading for both pleasure & information. The properties are as follows -
Bio Data on Tuesday: This supplement caters to all; who are preparing to get a dream job in different fields. This supplement is specially designed on career.
Parashuno on Wednesday: This supplement caters to all students between Standard VIII and Standard XII. This supplement is specially designed on education and it is an extension of Parashuno, a monthly magazine.
Mati on Thursday: This supplement caters to all farmers and those who are in the agriculture business.
Popkorn on Friday: This supplement covers film, television and other related areas of entertainment.
Tablet on Friday: This supplement caters to all who want to stay fit and practice a healthy diet & life style. Since, this supplement has been specially designed on Health; it also contains information related to hospitals & doctors.
Toto on Friday: This supplement caters to all who want to travel around the globe - be it a nearby place in the country or be it a far-away place aboard. In short, this supplement is specially designed for those who are looking for an ideal holiday. Put on Saturday: This supplement caters to all children who want to have fun - be it drawing competition, quiz etc.
Aami on Saturday: This supplement caters to women who belong to the current era and aspire to grow in life.
Chuti on Sunday: This supplement caters to Bengalis. It has been designed since, Bengalis are extremely fond of literature and like to spend holidays reading literature. This supplement is specially designed to publish classy literature.
Along with the above mention supplements, we also have a magazine called ROBBBAR, which is a talk- of -the -town and has already become a cult in just four years.
ROBBAR- A weekly state of the art lifestyle magazine in Bengali edited by eminent film maker Rituparno Ghosh, circulated free on every Sunday with Sangbad Pratidin in the Greater Kolkata area.
CHUTI Magazine - It is a Sunday Magazine which comes free with Sangbad Pratidin, North Bengal edition and it primarily talks about recreation.
“This is what sets Sangbad Pratidin apart from the rest”.